Sports Analytics: Advancing Decision Making Through Technology and Data


Joel Maxcy and Joris Drayer
School of Tourism and Hospitality Management, Temple University

March 2014

Sports enthusiasts are likely familiar with the growing importance of analytics in sports franchise operations. Sports teams use analytics in a wide range of activities, including game management, player development, marketing, and finance. As a result, sports are becoming a proving ground for tomorrow’s business analytics technologies. This IBIT Report provides a history and the current state of analytics and big data in sports. It includes two case studies that detail specific applications, their value, and the potential benefits to other industries. Also, the report outlines lessons learned to assist readers in applying these techniques to their own organization or field.

Industries with similar dynamics, including fixed capacity and on-place, time specific consumption, could learn a great deal from the sports industry.

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© 2014 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.