Improving Content Strategy: What Businesses can Learn from Data Journalism


Meredith Broussard

Temple University

July 2015

Data—facts and statistics that are collected and used for reference or analysis—is far from a boring group of information bits. The most promising journalism start-ups of recent years focus on data journalism, the practice of finding stories in numbers and using numbers to tell stories. This is great news, because marketing in 2015 is all about content, and content creation requires presenting stories and information in a way that’s engaging to the reader. This report will help business leaders apply the data journalism model to content strategy and marketing campaigns.

engage more deeply with customers = data journalism = traditional journalism + analytics + programming + visualization

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© 2015 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.