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Applying Data Analytics to Unlock Business Potential
Real-time point of sale data, social media data, transactional data, customer demographics, web site traffic. The list keeps growing. Digital technology generates vast amounts of data. The Fox School of Business Certificate in Business Intelligence will prepare you to leverage organizational data, transforming it into actionable knowledge that facilitates better business decisions and exposes new opportunities. The integrated, hands-on program will provide the skills needed to develop and deploy a business intelligence strategy and use relevant data analytics tools.
Key Takeaways
- Learn best practices for the strategic use of data
- Apply predictive modeling, pattern recognition, and web intelligence to gain business insight
- Hands-on projects with SAS Enterprise Miner, Google Analytics, and Excel
Content Overview
The first module is on the fundamentals of Business Intelligence, its role in the organization, and how to analyze data and present results. The second module explores how to leverage web and social media data to tune web presence and understand site visitors. The third module introduces advanced analytics topics such as market basket analysis and predictive modeling to discover non-intuitive trends in data and anticipate business opportunity.
Play the short video below to learn more.
Covered Topics
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Who should participate
Functional executives and managers interested in leveraging organizational data, including individuals in marketing, logistics/operations, finance, human resources, and information systems. The program is designed for those new to the discipline of Business Intelligence, and no previous experience is required.
Modules
- Strategic Data Analysis: Dimensional Data, Data Cubes, and Visualization
- Understanding Web Analytics
- Advanced Business Analytics: Predictive Modeling and Pattern Discovery
Each customizable module is two full days and limited to 25 participants. You will receive a letter of completion for each module. You will receive the Fox School’s Business Intelligence certificate upon completion of all three of the above modules.
For questions and to schedule a customized session at your location, please contact IBIT at ibit@temple.edu
