Learn how to leverage web and social media data to understand and improve online presence. Includes case studies on strategic application of data as well as hands-on projects with Google Analytics. Gain new insights into data visualizations and best practices for presenting and reporting data.
Topics covered
- Measuring social media success
- Defining web initiative return on investment (ROI)
- Web analytics, web intelligence and online metrics
- Google analytics and custom reporting
- Best practices in data visualization of web data
Key Takeaways
- Create a online success measurement plan
- Identify key online metrics to understand site visitors
- New insights into picking the right visualization for a task
Certificate
This module is part of the Business Intelligence and Social Media certificates.