Munir Mandviwalla, Pradeep Racherla, Sunil Wattal
The technologies related to social computing and networking such as MySpace, Face-book, Digg, collaborative wikis, interactive blogs, and even Second Life are now an established part of the consumer consciousness. Many observers have linked social networking to concepts such as flatness, openness, peer recommendation, and innovation enablement. Yet, the business role and impact of these concepts and associated technologies is unclear. The goal of this report is to provide a snapshot of the organizational adoption, usage, benefits, and risks associated with social computing. The report is based on interviews with business leaders; evaluation of specific tools; a symposium and focus group, and a survey on adoption.
© 2011 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.