{"id":1034,"date":"2021-06-24T10:19:43","date_gmt":"2021-06-24T14:19:43","guid":{"rendered":"http:\/\/ibit.temple.edu\/dt\/?p=1034"},"modified":"2021-06-24T10:19:43","modified_gmt":"2021-06-24T14:19:43","slug":"temple-students-digitally-transform-gyms-and-fitness-businesses","status":"publish","type":"post","link":"https:\/\/ibit.temple.edu\/dt\/temple-students-digitally-transform-gyms-and-fitness-businesses\/","title":{"rendered":"Temple students digitally transform gyms and fitness businesses"},"content":{"rendered":"<p><b><span data-contrast=\"none\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1035\" data-permalink=\"https:\/\/ibit.temple.edu\/dt\/temple-students-digitally-transform-gyms-and-fitness-businesses\/junipermuaythai\/\" data-orig-file=\"https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai.png\" data-orig-size=\"1050,612\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"JuniperMuayThai\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai-300x175.png\" data-large-file=\"https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai-1024x597.png\" class=\"alignnone size-large wp-image-1035\" src=\"https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai-1024x597.png\" alt=\"JuniperMuayThai\" width=\"1024\" height=\"597\" srcset=\"https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai-1024x597.png 1024w, https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai-300x175.png 300w, https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai-768x448.png 768w, https:\/\/ibit.temple.edu\/dt\/files\/2021\/06\/JuniperMuayThai.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/b><\/p>\n<p><b><span data-contrast=\"none\">Temple students digitally transform gyms and fitness businesses<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The Institute for Business and Information Technology (IBIT) at Temple University offers no cost\u202f<\/span><a href=\"https:\/\/ibit.temple.edu\/dt\/apply\/\"><span data-contrast=\"none\">digital transformation services<\/span><\/a><span data-contrast=\"none\">\u202fto small businesses and non-profits to get them ready for the post pandemic economy. In this post, we focus on the experience of transforming gyms and fitness businesses.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:390}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">National Kids Gym<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:390}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.nationalkidsgym.com\/\"><span data-contrast=\"none\">National Kids Gym<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">is a mobile gym that focuses on teaching beginner gymnastics to kids. Owner Kathryn Jiunta thought her business\u2019s branding was outdated, her website needed an update, and the mobile gym needed search engine optimization (SEO) improvements. <\/span><a href=\"https:\/\/www.behance.net\/nicolekish\"><span data-contrast=\"none\">Nicole Kish<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">and\u00a0<\/span><a href=\"https:\/\/community.mis.temple.edu\/davidshin\/\"><span data-contrast=\"none\">David Shin<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">quickly addressed\u00a0Jiunta\u2019s\u00a0concerns by completing a full branding and marketing redesign, updating the website, and improving SEO.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\"><em>My website was redundant and did not properly highlight all of the changes I&#8217;ve had to make to the business since COVID-19. Your assistance allows me to be more confident in my brand. It created a seamless look to my website that allows clients to book classes this summer. It is also continuing to help boost my SEO and fix some of the key problems that I was facing<\/em>, says Jiunta.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n<p><b><span data-contrast=\"none\">Best Bodies,\u00a0Inc.<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:390}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.saulbenamy.com\/\"><span data-contrast=\"none\">Best Bodies, Inc.<\/span><\/a><span data-contrast=\"auto\"> provides personalized training in the comfort of people\u2019s homes. Owner, Saul\u00a0Benamy, needed help improving his website and attracting clients to his business.\u00a0<\/span><a href=\"https:\/\/community.mis.temple.edu\/kyralloyd\/\"><span data-contrast=\"none\">Kyra Lloyd<\/span><\/a><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><a href=\"https:\/\/community.mis.temple.edu\/karinakondaurova\/\"><span data-contrast=\"none\">Karina\u00a0Kondaurova<\/span><\/a><span data-contrast=\"auto\">\u00a0rapidly made changes to help the business including updating the website, creating a Facebook Business page, and updating the Google Business listing.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\"><em>You absolutely delivered on the promise of creating a new website on a new platform that is simple to manipulate and update any time I feel the need. It&#8217;s easy to create a blog on the new website. These changes will make an impact going forward by enabling me to use the tools of blogging and social media to drive customers toward my new website<\/em>, says Benamy. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n<p><b><span data-contrast=\"none\">Juniper Muay Thai Gym<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:390}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.junipermuaythai.com\/\"><span data-contrast=\"none\">Juniper Muay Thai Gym<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">is a\u00a0community-based gym\u00a0that\u00a0creates a welcoming environment for individuals of all skill levels to learn and practice authentic Muay Thai. Co-owner and co-founder, George Pitsakis,\u00a0needed website improvements and help running a social media marketing campaign to attract new clients\u00a0to the gym.\u00a0<\/span><a href=\"https:\/\/community.mis.temple.edu\/jmays\/\"><span data-contrast=\"none\">Jason Mays<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/in\/joepacitti\/\"><span data-contrast=\"none\">Joe Pacitti<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">worked\u00a0quickly\u00a0to update the gym website, create an online booking system, and run a social media campaign.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"none\"><em>Pitsakis was\u00a0pleased\u00a0with everything the students accomplished in a short amount of time. \u201cYou guys have done better than many paid consultants that I have worked with<\/em>,\u201d he says.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Temple students digitally transform gyms and fitness businesses\u00a0 The Institute for Business and Information Technology (IBIT) at Temple University offers no cost\u202fdigital transformation services\u202fto small businesses and non-profits to get them ready for the post pandemic economy. In this post, we focus on the experience of transforming gyms and fitness businesses.\u00a0 National Kids Gym\u00a0 National [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"entry","8":"has-post-thumbnail"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/posts\/1034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/comments?post=1034"}],"version-history":[{"count":1,"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/posts\/1034\/revisions"}],"predecessor-version":[{"id":1036,"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/posts\/1034\/revisions\/1036"}],"wp:attachment":[{"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/media?parent=1034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/categories?post=1034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibit.temple.edu\/dt\/wp-json\/wp\/v2\/tags?post=1034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}