{"id":2857,"date":"2013-05-06T13:33:53","date_gmt":"2013-05-06T17:33:53","guid":{"rendered":"http:\/\/ibit.temple.edu\/?p=2857"},"modified":"2025-06-12T05:52:19","modified_gmt":"2025-06-12T09:52:19","slug":"the-business-value-of-big-data","status":"publish","type":"post","link":"https:\/\/ibit.temple.edu\/ibit-report\/the-business-value-of-big-data\/","title":{"rendered":"The Business Value of Big Data"},"content":{"rendered":"<h4>David Schuff, Temple University<\/h4>\n<h4>Larry Dignan, ZDNet<\/h4>\n<h4>Paul A. Pavlou, Temple University<\/h4>\n<h4>Suja Chandrasekaren, Wal-Mart Stores, Inc.<\/h4>\n<h4>Clark Frogley, Chartis Global Investigative Services<\/h4>\n<h4>Adrian Gardner, NASA Goddard Space Flight Center<\/h4>\n<h4>James Golden, Accenture<\/h4>\n<h4>William Stolte, Merck<\/h4>\n<p>March 2013<\/p>\n<p>While big data has received great attention, the question of how to create value remains open. What remains to be seen is whether companies will be able to navigate the never-ending flow of information to create real insight. This topic was directly addressed at Temple University\u2019s first Big Data Conference, hosted by the Fox School of Business. Seventeen speakers from the retail, pharmaceutical, technology, aerospace, insurance, education, consulting, and public sectors shared stories, examples, and best practices on Big Data. This report summarizes their insights, highlighting several illustrative use cases from Chartis, Merck, and Accenture. The report also presents several key takeaways as well as a list of &#8220;Do&#8217;s and Don&#8217;ts&#8221; for organizations looking to get started with big data.<\/p>\n<blockquote>\n<p><em><strong>Big data and the analytics techniques that go with it is likely to recast industries and ultimately separate the winners from the losers.<\/strong><\/em><\/p>\n<\/blockquote>\n<p><a href=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2013\/05\/IBIT_BigData_v5.pdf\"><img loading=\"lazy\" decoding=\"async\" alt=\"Download Now\" src=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2010\/02\/DownloadNow.png\" width=\"125\" height=\"35\" \/><\/a><\/p>\n<hr \/>\n<p>\u00a9 2013 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Schuff, Temple University Larry Dignan, ZDNet Paul A. Pavlou, Temple University Suja Chandrasekaren, Wal-Mart Stores, Inc. Clark Frogley, Chartis Global Investigative Services Adrian Gardner, NASA Goddard Space Flight Center James Golden, Accenture William Stolte, Merck March 2013 While big data has received great attention, the question of how to create value remains open. What [&hellip;]<\/p>\n","protected":false},"author":1709,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,1],"tags":[],"class_list":{"0":"post-2857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-report","7":"category-uncategorized","8":"entry"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8vQSu-K5","_links":{"self":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/2857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/users\/1709"}],"replies":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/comments?post=2857"}],"version-history":[{"count":1,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/2857\/revisions"}],"predecessor-version":[{"id":4527,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/2857\/revisions\/4527"}],"wp:attachment":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/media?parent=2857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/categories?post=2857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/tags?post=2857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}