{"id":3999,"date":"2015-07-11T05:54:38","date_gmt":"2015-07-11T09:54:38","guid":{"rendered":"http:\/\/ibit.temple.edu\/?p=3999"},"modified":"2025-06-12T05:55:02","modified_gmt":"2025-06-12T09:55:02","slug":"improving-content-strategy-what-businesses-can-learn-from-data-journalism","status":"publish","type":"post","link":"https:\/\/ibit.temple.edu\/ibit-report\/improving-content-strategy-what-businesses-can-learn-from-data-journalism\/","title":{"rendered":"Improving Content Strategy: What Businesses can Learn from Data Journalism"},"content":{"rendered":"<p><a href=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2015\/07\/IBITReport_DataJournalism20151.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4006 size-full\" src=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2015\/07\/IBITReport_DataJournalism2015_Cover1.png\" alt=\"IBITReport_DataJournalism2015_Cover\" width=\"680\" height=\"748\" \/><\/a><\/p>\n<h3>Meredith Broussard<\/h3>\n<h4>Temple University<\/h4>\n<p>July 2015<\/p>\n<p>Data\u2014facts and statistics that are collected and used for reference or analysis\u2014is far from a boring group of information bits. The most promising journalism start-ups of recent years focus on data journalism, the practice of finding stories in numbers and using numbers to tell stories.\u00a0This is great news, because marketing in 2015 is all about content, and content creation requires presenting stories and information in a way that\u2019s engaging to the reader. This report\u00a0will help business leaders apply\u00a0the data journalism model to content strategy and marketing campaigns.<\/p>\n<blockquote><p><em><strong>engage more deeply with customers\u00a0= data journalism = traditional journalism + analytics + programming + visualization <\/strong><\/em><\/p><\/blockquote>\n<p><a href=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2015\/07\/IBITReport_DataJournalism20151.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2010\/02\/DownloadNow.png\" alt=\"Download Now\" width=\"125\" height=\"35\" \/><\/a><\/p>\n<hr \/>\n<p>\u00a9 2015 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most promising journalism start-ups of recent years focus on data journalism, the practice of finding stories in numbers and using numbers to tell stories. This report will help business leaders apply the data journalism model to content strategy and marketing campaigns.<\/p>\n","protected":false},"author":1709,"featured_media":4387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,1],"tags":[],"class_list":{"0":"post-3999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-report","8":"category-uncategorized","9":"entry"},"jetpack_featured_media_url":"https:\/\/ibit.temple.edu\/ibit-report\/files\/2015\/07\/DataJournalism.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8vQSu-12v","_links":{"self":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/3999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/users\/1709"}],"replies":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/comments?post=3999"}],"version-history":[{"count":3,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/3999\/revisions"}],"predecessor-version":[{"id":4420,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/3999\/revisions\/4420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/media\/4387"}],"wp:attachment":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/media?parent=3999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/categories?post=3999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/tags?post=3999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}