{"id":795,"date":"2009-11-01T17:54:51","date_gmt":"2009-11-01T22:54:51","guid":{"rendered":"http:\/\/community.mis.temple.edu\/ibit\/?p=795"},"modified":"2025-06-12T05:53:03","modified_gmt":"2025-06-12T09:53:03","slug":"business-in-the-blogosphere-corporate-blogging","status":"publish","type":"post","link":"https:\/\/ibit.temple.edu\/ibit-report\/business-in-the-blogosphere-corporate-blogging\/","title":{"rendered":"Business in the Blogosphere: Corporate Blogging"},"content":{"rendered":"<h3><a href=\"http:\/\/community.mis.temple.edu\/dschuff\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-799\" style=\"margin: 0px 7px;border: grey 3px solid\" src=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2009\/11\/dschuff.jpg\" alt=\"David Schuff\" width=\"75\" height=\"112\" \/><\/a>David Schuff, Joseph A. DeLuca, Brian W. Hamilton<\/h3>\n<p>November 2009<\/p>\n<p>Blogging is an increasingly popular tool for organizations to communicate with their employees, customers, and the general public. It is unique in its support for two-way communication and the creation of reader-generated content. This report presents the \u201cstate of the art\u201d in corporate blogging through a multi-industry study analyzing the message, audience, and content of 25 organizations\u2019 blogs. We found company-created blogs enable organizations to create self-sustaining communities of customers that both consume and contribute content. Best practices for creating these communities are discussed and illustrated. We also present guidelines for creating internally-focused blogs, such as those intended to foster communication with employees.<\/p>\n<blockquote>\n<p><strong><em>Users are more likely to be regular readers of the blog if they contribute comments, and the unique content they generate attracts additional readers.<\/em><\/strong><\/p>\n<\/blockquote>\n<p>\u00a0<a href=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2011\/03\/IBITCorporateBlogging.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-776 alignnone\" src=\"http:\/\/ibit.temple.edu\/wp-content\/uploads\/2010\/02\/DownloadNow.png\" alt=\"Download Now\" width=\"125\" height=\"35\" \/><\/a><\/p>\n<hr \/>\n<p>\u00a9 2011 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogging is an increasingly popular tool for organizations to communicate with their employees, customers, and the general public. It is unique in its support for two-way communication and the creation of reader-generated content. This report presents the \u201cstate of the art\u201d in corporate blogging through a multi-industry study analyzing the message, audience, and content of 25 organizations\u2019 blogs. We found company-created blogs enable organizations to create self-sustaining communities of customers that both consume and contribute content. Best practices for creating these communities are discussed and illustrated. We also present guidelines for creating internally-focused blogs, such as those intended to foster communication with employees.<\/p>\n","protected":false},"author":1709,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"sidebar-content-sidebar","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,1],"tags":[],"class_list":{"0":"post-795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-report","7":"category-uncategorized","8":"entry"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8vQSu-cP","_links":{"self":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/users\/1709"}],"replies":[{"embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":1,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"predecessor-version":[{"id":4532,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/posts\/795\/revisions\/4532"}],"wp:attachment":[{"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ibit.temple.edu\/ibit-report\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}