Strategic Planning Director, Lockheed Martin
The Process of Predicting with Big Data
Increasing accuracy realized with predictive analytics is one of the opportunities offered by the use of Big Data. Past applications have sought this goal through the use of forecasting and modeling techniques based upon sample sets of data. The difference afforded by using new techniques for mining intelligences from Big Data, is that we are no longer constrained to samples because of limitations on processing time and/or capacity. Today’s emerging and new technologies for big data analytics provide the ability to leverage entire sets of massive and complex data to significantly enhance the accuracy of predictive modeling.
To reap this value, requires discipline, planning, and processes. Predictive Analytics is both an art and a science but without a structured approach to its outcome, an organization will not realize its full potential.
This session provides an overview of proven guidelines for building effective predictive analytics against the richness to be found in the volume, velocity and variety of Big Data.
Caron B. Kogan is the Strategic Planning Director for Big Data within IS&GS of Lockheed Martin (LM) and is responsible for leading the strategy and implementation of IS&GS’s Big Data initiatives and investments.
Ms. Kogan has more than 20 years executive management experience in computer, communications and financial industries with national and international firms. She has led business strategy, product development, information technology (IT), customer care, field operations and engineering for start-up and high-growth companies. Having managed programs that developed and implemented solutions for Business Intelligence, CRM and Enterprise Applications, she brings experience from both, the perspective of a customer, and that of a vendor.
Prior to joining Lockheed Martin, Ms. Kogan held various executive roles – as VP Engineering & Operations for an affiliate marketing company in San Diego, VP-Information Management for Mission Federal Credit Union and CIO for a start-up offering a web conferencing solution. At NCR, she led program and product management teams in the development of MPP systems for large scale data warehouse solutions and drove architectural strategy for their worldwide Services organization.
Ms. Kogan holds a Bachelor’s of Engineering and Masters of Management Science from Stevens Institute of Technology.