All Services and Products, or ASAP, works hard to help landlords in the Philadelphia area comply with lead paint regulations for rental properties, and they help families avoid the consequences of lead poisoning. However, due to the COVID-19 pandemic, the business needed help with their website and branding.
Temple students, Oviya Soundararajan and Maura O’Malley, worked with Marie Kramer’s business to make meaningful changes to her website and attract more customers to ASAP through social media. O’Malley says…
My role as a graphic designer was creating 3 logo options for Marie, getting her feedback, and refining the final logo. I also created a brand guide for the logo, which included logo variations, a color palette, and fonts
Meanwhile, Soundararajan says…
I am very proud of the work Maura and I completed on the site. We were able to improve the accessibility of the site – in terms of improving the SEO as well as also improve the look and feel of the site. I learned a lot about SEO, which I had never previously done, and am so glad to complete meaningful work for ASAP
With an improved website and new social media, Kramer felt more confident with her brand image, and the students involved gained valuable experience helping her.
The project was supervised by Richard Flanagan.