Martin Doyle and Frank Azuola
This IBIT Report on Mobile Banking analyzes the banking and financial needs of people in the 14-25 age range. This group is the vanguard for demand for future financial services and has shown the desire to access these services via their mobile phones. Are today’s technological capabilities and financial functions able to support their needs or are there gaps that provide new opportunities for technology and service providers?
The results of our analysis show that the most popular “gap” is the ability to check account activity across multiple institutions.
© 2011 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.