Does the Internet matter? A study of the 2008 presidential primaries

Sunil Wattal, David Schuff, Munir Mandviwalla

November 2008

Will the Internet change the landscape of presidential politics? In this report, we show that Blogs had a significant impact on Gallup polls in the 2008 presidential campaign. YouTube and MySpace were beneficial to less known candidates. We discuss how the Internet can change the nature of competition in politics and replace or complement traditional media.

The impact of blogs is a game changing result and could change the nature of politics

 

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© 2011 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.