The IBIT Report

The Institute for Business and Information Technology (IBIT) Report provides actionable knowledge to industry based on rigorous academic research. Reports are written by academic and industry experts, reviewed by an industry editorial board, and focus on a topic important to IBIT partners.

The Business Value of Big Data

David Schuff, Temple University

Larry Dignan, ZDNet

Paul A. Pavlou, Temple University

Suja Chandrasekaren, Wal-Mart Stores, Inc.

Clark Frogley, Chartis Global Investigative Services

Adrian Gardner, NASA Goddard Space Flight Center

James Golden, Accenture

William Stolte, Merck

March 2013

While big data has received great attention, the question of how to create value remains open. What remains to be seen is whether companies will be able to navigate the never-ending flow of information to create real insight. This topic was directly addressed at Temple University’s first Big Data Conference, hosted by the Fox School of Business. Seventeen speakers from the retail, pharmaceutical, technology, aerospace, insurance, education, consulting, and public sectors shared stories, examples, and best practices on Big Data. This report summarizes their insights, highlighting several illustrative use cases from Chartis, Merck, and Accenture. The report also presents several key takeaways as well as a list of “Do’s and Don’ts” for organizations looking to get started with big data.

Big data and the analytics techniques that go with it is likely to recast industries and ultimately separate the winners from the losers.

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© 2013 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.

Editorial Board

Bruce Fadem
Retired CIO, Wyeth
Editor-in-chief

Laurel Miller
Director, IBIT
Managing Editor

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