The Business Value of Big Data: Insights from Temple University’s 2012 Big Data Conference

Business Value of Big DataThe Institute for Business and Information Technology (IBIT) is pleased to announce the release of The IBIT Report – The Business Value of Big Data: Insights from Temple University’s 2012 Big Data Conference authored by David Schuff, Temple University, Larry Dignan, ZDNet, Paul A. Pavlou, Temple University, Suja Chandrasekaren, Wal-Mart Stores, Inc., Clark Frogley, Chartis Global Investigative Services, Adrian Gardner, NASA Goddard Space Flight Center, James Golden, Accenture, and William Stolte, Merck.

In this report, we discuss that while big data has received great attention, the question of how to create value remains open. What remains to be seen is whether companies will be able to navigate the never-ending flow of information to create real insight. This topic was directly addressed at Temple University’s first Big Data Conference, hosted by the Fox School of Business. Seventeen speakers from the retail, pharmaceutical, technology, aerospace, insurance, education, consulting, and public sectors shared stories, examples, and best practices on Big Data. This report summarizes their insights, highlighting several illustrative use cases from Chartis, Merck, and Accenture. The report also presents several key takeaways as well as a list of “Do’s and Don’ts” for organizations looking to get started with big data..