The Institute for Business and Information Technology (IBIT) Report is based on rigorous vendor neutral academic research. Each report provides actionable knowledge to industry, is reviewed by our industry editorial board, and focuses on an topic important to our industry partners.
New Report – May 2013
The Business Value of Big Data: Insights from Temple University’s 2012 Big Data Conference
While big data has received great attention, the question of how to create value remains open. What remains to be seen is whether companies will be able to navigate the never-ending flow of information to create real insight. This topic was directly addressed at Temple University’s first Big Data Conference, hosted by the Fox School of Business. Seventeen speakers from the retail, pharmaceutical, technology, aerospace, insurance, education, consulting, and public sectors shared stories, examples, and best practices on Big Data. This report summarizes their insights, highlighting several illustrative use cases from Chartis, Merck, and Accenture. The report also presents several key takeaways as well as a list of “Do’s and Don’ts” for organizations looking to get started with big data.
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© 2013 Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.