November 19, 2003
7:30 to 10:00 AM
Temple University Main Campus
Business Intelligence (BI) can provide managers with actionable knowledge about the firm, its customers, and competitors. Analysis of data from a BI can lead to competitive advantage, new sources for revenue, and cost savings via opportunities for new products, mergers, demand forecasting, key performance monitoring, and what if analysis on scenarios. However, realizing a successful BI may be beyond the realities of most organizations. An ideal BI implementation implies integration of Enterprise Resource Planning, Customer Relationship Management, Supply Chain Management, financial, and legacy accounting systems into a data warehouse that provides on demand information. Organizations also need sophisticated knowledge management capabilities to successfully learn from and apply BI insights. An iterative approach that combines the search for BI with existing efforts in visualization, data mining/warehousing, knowledge management, or geographic information analysis may prove simpler. In this panel, we will review the state of BI and offer insights for adoption and usage.
- John Bryer, Vice President and Chief Information Officer, Parkway Corporation
- Gregory Meyers, CRM & Marketing Business Unit Manager, McNeil Consumer & Specialty Pharmaceuticals, a division of Johnson & Johnson
- Robert Smith, Managing Partner, DoubleStar, Inc.
- Ken Cox, Vice President, Walklett Group
- Thanhia Sanchez, Director, Cognos Corporation