The Fox School’s Digital Business Innovation: The new era of media, analytics, and corporate identity conference will focus on the following topics:
- Digital engagement of customers and partners
- Identifying technology, media, analytics, and brand identity trends, risks, and opportunities
- Leveraging user generated content, peer-to-peer interaction, and crowdsourcing
- Gaining ‘street’ credentials and consumer interest using technology
- Monetizing the brand, co-branding, technology and data sharing, and partnerships
- Strategies and technologies to build and protect digital corporate identity
