Temple University creates media index leveraging LexisNexis news and business content to score candidates’ performance in campaigns. The research tracks 900 candidates across traditional and social media to determine potential impact of media on campaign outcomes.
The index, called TEMPO, for Translating the Effectiveness of Media into Performance, analyzes media-related data for more than 900 candidates nationwide by using customized software and direct access to the extensive content resources of LexisNexis. The TEMPO index represents one of the first and most comprehensive studies of different types of media, their effects on one another – and how they ultimately influence campaigns.
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