David Schuff, Temple University
Larry Dignan, ZDNet
Paul A. Pavlou, Temple University
Suja Chandrasekaren, Wal-Mart Stores, Inc.
Clark Frogley, Chartis Global Investigative Services
Adrian Gardner, NASA Goddard Space Flight Center
James Golden, Accenture
William Stolte, Merck
March 2013
While big data has received great attention, the question of how to create value remains open. What remains to be seen is whether companies will be able to navigate the never-ending flow of information to create real insight. This topic was directly addressed at Temple University’s first Big Data Conference, hosted by the Fox School of Business. Seventeen speakers from the retail, pharmaceutical, technology, aerospace, insurance, education, consulting, and public sectors shared stories, examples, and best practices on Big Data. This report summarizes their insights, highlighting several illustrative use cases from Chartis, Merck, and Accenture. The report also presents several key takeaways as well as a list of “Do’s and Don’ts” for organizations looking to get started with big data.
Big data and the analytics techniques that go with it is likely to recast industries and ultimately separate the winners from the losers.
© 2013 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.
