• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Institute for Business and Information Technology (IBIT)

  • Home
  • Programs
    • Digital Leader Fireside Chats
    • Digital Innovation Foundry
    • Small Business and Non-Profit Digital Transformation
    • Information Technology Awards
    • Executive-in-Residence
    • The IBIT Report
    • Symposiums
    • Projects and Research
    • Corporate Training
    • IT Career Fair
      • 2020 IT Career Fair Employers
    • National Information Systems Job Index
    • Scholarships
    • Mentoring Program
    • IT Advisory Board
  • Challenges
    • Temple Analytics Challenge
    • National Cyber Analyst Challenge
  • Members
  • News
  • About
    • About IBIT
    • Staff
    • Advisory Board
    • Contact Us and Directions

Crowdfunding: Tapping into the Wisdom (and Wealth) of Crowds

Gordon Burtch, Temple University

Anindya Ghose, New York University

Sunil Wattal, Temple University

February 2013

This report examines a new application of crowdsourcing focused on the generation of funding for ideas initiated by others. While news articles and reports on crowdfunding have cited the success of numerous campaigns, the majority of efforts have actually failed. A better understanding of the design of campaigns and the management of the required platform can result in success. The report discusses opportunities, benefits, and pitfalls and demonstrates how the crowdfunding marketplace has the potential to be an innovation hub and improve open innovation practices. The report also provides suggestions on how businesses can leverage crowdfunding concepts, how to conduct a crowdfunding campaign, and how to influence contributor behavior.

In donation-based platforms, we have found that crowdfunders’ contribution behavior parallels that observed in charitable contexts

Download Now


© 2013 The IBIT Report, Institute for Business and Information Technology, Fox School of Business, Temple University, Philadelphia, PA 19122, USA. All rights reserved. ISSN 1938-1271.

Share:

  • Email
  • Print
  • Tweet
  • Share on Tumblr

Primary Sidebar

The IBIT Report

Editorial Board

  • Bruce Fadem
    Co-editor-in-chief, Retired CIO, Wyeth
  • David Schuff
    Co-editor-in-chief, Professor
  • Kent Seinfeld, Retired CIO, Commerce Bank
    Associate Editor
  • Laurel Miller
    Managing Editor
  • Munir Mandviwalla
    Publisher

Board of editors

  • Andrea Anania, Retired VP and CIO, CIGNA
  • Michael Bradshaw, Executive Vice President and CIO, NBCUniversal
  • Jonathan A. Brassington, Founding Partner and CEO, LiquidHub Inc.
  • Larry Dignan, Editor-in-Chief, ZDnet
  • Niraj Patel, Lending Platforms, CIO, IBM
  • Joseph Spagnoletti, Founder, Spagnoletti & Associates, LLC

IBIT REPORTS

Threats and Opportunities in Geographic Information Systems

Implementing Board Oversight of Cybersecurity

Show Me The Way To Go Home

More...

Footer

Fox School of Business

Institute for Business and Information Technology

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122

RSSLinkedinFlickr

ABOUT IBIT

  • About IBIT
  • Programs
  • Staff
  • Members
  • News
  • Contact us and directions

Search

RSS IBIT NEWS

  • Taha Havakhor appointed Research Director
  • Temple students help 50-plus small businesses and nonprofits pivot online
  • IBIT Annual Report 2019-2020
  • IBIT Scholarship Recipients
  • Digital Leader Fireside Chats
  • Temple students help small businesses pivot in response to COVID-19 pandemic
  • The State of IT Today and Post COVID-19
  • Digitize Your Business to Cope with COVID-19
MORE NEWS...

Copyright © 2021 IBIT · Fox School of Business · Temple University · contact us at ibit@temple.edu

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.