• Skip to primary navigation
  • Skip to main content
IBIT

IBIT

Engages with industry to develop digital knowledge and talent

  • Home
  • Knowledge
    • AI Analytics Automation Case Competition
    • AI Opportunity Index
    • National Information Systems Job Index
    • Digital Innovation Foundry
      • Digital Innovation Foundry Workshops
    • Quantifying Impact
    • Case studies
    • Projects and Research
    • The IBIT Report
  • Talent
    • Mentoring Program
    • Scholarships
    • Professional Training
    • Prior Talent Development Activities
      • Temple Analytics Challenge
      • National Cyber Analyst Challenge
  • Engagement
    • Advisory Board
    • Executive-in-Residence
    • Symposiums and Conferences
    • Information Technology Awards
    • Prior Engagement Activities
      • Small Business and Non-Profit Digital Transformation
      • Digital Leader Fireside Chats
  • Partners
  • About
    • Mission
    • Annual Report
    • Impact Analysis
    • News
    • Staff
    • Advisory Board
    • Contact Us and Directions
  • Show Search
Hide Search

Sports Analytics: Advancing Decision Making Through Technology and Data

IBIT Sports AnalyticsThe Institute for Business and Information Technology (IBIT) is pleased to announce the release of  The IBIT Report – Sports Analytics: Advancing Decision Making Through Technology and Data authored by Joel Maxcy and Joris Drayer, School of Tourism and Hospitality Management, Temple University.

As advanced analytical techniques become more and more integrated into the world of sports, a mounting number of teams are using analytics to inform their management, player development, training methods, practice schedules, and more. The report deconstructs the history of these techniques, and assists its readers in applying data techniques to their own fields.

“This report was designed to be a fun read because it has appeal to a broader audience,” noted co-author Joris Drayer. “I think this is why [the film] Moneyball was such a popular story.”

Artfully expounding on an exciting “analytics revolution,” the report demonstrates how the application of analytics in sports applies to other domains, as well. “Organizations in any industry can use data to make decisions about Human Resources (i.e. players or employees) and Marketing (i.e. pricing or market segmentation),” Drayer added.

This in-depth look into the world of data demonstrates the importance of technological innovations, the growing influence of Big Data, and the competitive advantage analytics can provide to sports organizations worldwide.

“We enjoyed putting this report together,” said co-author Maxcy. “Analytics is rapidly advancing decision-making capabilities in sports. The effective use of data can be a real game changer.”

The ongoing IBIT Report series is based on rigorous, vendor-neutral academic research that provides actionable knowledge on topics relevant to industry partners.

—Felicia Roy

 

FOX_Formal_Red_White-300x125

Institute for Business and Information Technology

207 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122

About
Staff
Advisory Board
Partners
News
Contact us and directions
LinkedinFlickr

Copyright © 2025 IBIT · Fox School of Business · Temple University · contact us at ibit@temple.edu